Thursday

Emerging Business And Corporate Communication Trends For 2019


Communication is the foundation of all business. It is one of the most essential elements that encompasses employees, partners, and customers – both on-site as well as remotely, and many others that companies need to stay in contact with on a 24/7 basis. It is how the modern world works these days. It involves not only communicating with customers or clients, but also having the ability to support efficient and effective remote team collaboration to allow businesses to tap into new customer demographics, open up new branches, increase the scale of their operations, and expand their activity on a global level.


A couple of years ago IP telephony was introduced. It was viewed as a huge advance in the business communications field. Today, technologies have made such huge advances that people who are located hundreds of thousands of miles away from one another can feel as if they are sitting together in the same room. Massive growth has occurred in software as a service (SaaS), which includes Unified Communications, SD-WA, etc that it appears to be a growing trend. In the past, it was all about picking up the phone to receive and make calls, However, even the technology backing that has seen enormous change. Like any field, business communications has seen a huge transformation as an increasing number of organizations are relying heavily on their internet connections in order to talk to employees, partners, suppliers, and customers.


It has always been very important to keep up with the latest industry trends to stay relevant and up-to-date. As technology continues to evolve at exponential rates, professionals and businesses must prepare themselves in order to keep their competitive edge. Year after year it seems that better and newer technology is continuously being introduced. Each of these new technologies promises even more efficient communication.


Corporate Communication


So what business and corporate communication trends are the most like to be beneficial for employees and brands who want to stay relevant in a rapidly evolving global workspace and market? What are the trends and technologies that will help to ensure that communicator can reach new audiences, engage effectively with the new generation of colleagues and employees, and improve their levels of customer service?


Virtual reality (VR) and Augmented reality (AR):


AR experiences can be used by companies to give higher caliber prospective employees a very good idea of what it would be like to work within the organization. Or VR could be used to transport customers over to new destinations in order to view new aspects of the company’s operations or products. Now, and into the future, these two emerging technologies are definitely poised to become increasingly significant. They are not just limited to creating novelty experiences or games.


VR and AR may be used as very valuable tools in numerous business applications. One example would be that a virtual 3D tour could be organized for prospective customers of a facility that was under constructed or planned to be built, or a facility that was located out of the area. Every step of a quality assurance and manufacturing process could be walked through. And those are just a few of the many possible ways that VR and AR could be used. The sky is the limit and the imagination is king when it comes to these technologies.


Live Video Streaming:


These days, customers crave brand authenticity and connection. They need to be able to feel, see and believe these days to be loyal to a brand. The emergence of live video streaming technologies allows companies to provide consumers with a taste of what they crave. It has been shown by studies that Facebook Live videos get the most view, and for much longer periods of time compared to other content. Enhancing and using 360-degree video and live streaming will cause customer connectivity to grow even more.


Web-based communication in real time (WebRTC):


This breakthrough technology allows for a video conference or two-way conversation to be run and collaborated with from inside the internet browsers without any accompanying programs, modules, special plugins, or other programs to be installed. This provides users with a hassle-free and simple tool that supports all necessary kinds of remote communication: video and audio communication, content sharing, screen sharing, and chat.


Social Intranets:


Although these are not a complete novelty, advanced functionality and innovations are making them one of the moment’s biggest trends. For example, intranets are increasingly being used for supporting video communication, which allows several chat rooms to be merged, and provided advanced opportunities for exchanging content – without having to compromise communication quality.


Artificial Intelligence (AI):


Siri and other AI-based assistants operated on the basis of a user’s voice requests. They work on the chatbot principle, searching through browsers and using different types of process within a mobile device’s functionality. Software solutions that are based on AI increasingly are achieving new qualitative levels and becoming increasingly capable of performing very complex tasks. Successful mobile applications based on virtual neural networks and machine learning have increased significantly. Apps like these in the future will be used increasingly for business purposes, which includes remote communication. Users will likely be able to have full-fledged virtual assistants to take over some duties and aspects that are today taken care of by real employees.


Increased Hosted VoIP Adoption:


Currently there are nearly one VOIP users all over the world. Landline connections from the past are rapidly disappearing. VoIP in the business world today has introduced numerous advantages which include higher scalability, enhanced control, and greater flexibility. Digitizing telecommunications allows companies to maintain and host infrastructure within the cloud.


VoIP users are set to increase at an exponential rate. That is particularly true when it comes to businesses that leverage Hosted VoIP since it is a very effective way of improving flexibility, managing costs, and gaining much better control over communication systems. Hosted VoIP offers reduced maintenance needs and cost savings and is set to become one of the future’s most popular trends.


Increasing Movement Towards Mobility:


The workforce of today is more mobile than ever before. An increasing number of employees are demanding to have flexible working conditions and schedules. From a company’s perspective, a mobile workforce greatly enhances productivity. It enables companies to seek the most talented and qualified employees without any geographical limitations. It appears to be suggested by some studies that remote or mobile employees will be making up 75% of the workforce in the US by 2020. So it isn’t surprising that mobile VoIP is becoming so entrenched within modern digital culture.


Personal and mobile computing devices, along with smartphones, are set to play a key role in this transition from an office-based model of business to a web-based one. The need for tools to ensure productivity – no matter where the location is – demands that businesses ensure that their employees can work from any location using any device.


Need For Seamless Collaboration and Communication Tools:


Cloud computing has emerged as one of modern communication’s key drivers and trends. In enterprise computing, web-applications have become the new norm, and allow employees to collaborate better, and work together well on the same project, without having to be in the same location. In addition to communication within the workplace being streamlined by platforms, there is still a need for better collaboration to be supported both remotely and in the office.


In order to ensure this, an increasing number of businesses are using web-based applications that offer seamless communication. That is why VoIP along with related tools are becoming increasingly integrated with many key business processes. For example, Office 365 for Business offers complete integration with Skype now.


BYOD Strategy:


IP telephony process implementation has had one major drawback: employees and other individuals receiving communication were not allowed to take their communication devices with them. In order to remedy this problem in an increasingly mobile world, leading network equipment vendors now offer the integration of their IP phones with mobile devices that users already own. It allows for the phonebook to be automatically transferred to a user’s smartphone, and for corporate email and calls to also be redirected.


This type of integration is necessary and convenient for business organizations with branches operating in various time zones, as one example. Networks that are based on this technology of Bring Your Own Device enables companies to have to rent fewer offers and instead support personal user devices, which allows employees to work remotely


Simplifying and Integrating Communication Tools:


When there is seamless integration between various business applications, it helps to streamline a company’s collaborative and coordination needs. That can range from cloud-based functionality being merged into computers, to apps being installed that allow conferencing, text, chat, and talk on mobile devices.


Advances in technology enable users to streamline communication platforms and simplify mobile tools. Digital workspaces in the future will become increasingly sophisticated, with more focus placed on workplace flexibility and remote work options. The combination of unified communications and cloud-based tools and web-based collaboration apps for integrating data and facilitating communication all are starting to come together. That will help to encourage better teamwork and ensure future productivity.


Visual Communication Used More Widely:


People learn and retain information better when they are able to “see” it. Business leaders are becoming increasingly aware that visual communication needs to be one of the leading tools in the future for business success. Whether it involves holding conferences with team members from all over the world, negating cultural differences and geographic boundaries, or closing deals, businesses need to move towards a more visual mode of doing things.


That an allow conferences to be held without extended travel time being necessary and eliminating high lodging and travel expenses. It also allows for the quicker and more retainable intake of acts and impressions – whether it is an employee, a customer, or a client.


How are all of the above Business Communication trends relevant for you as a decision maker, a job seeker, a future employee or an employee? What all of this means is you have to be aware of all of the technologies behind the trends and be competent with them.  Explore how using a certain cloud-based tool can help to simplify communications for your potential new organization if they are not using one already. Make sure you can work efficiently form all devices. Figure out how tools that are currently available can be used for multiple jobs more optimally – and take it with you to your interview.


As a decision maker, make sure that your office is fully equipped with dedicated areas for virtual and in-person meetings, and as an employee, review the technology that is involved as well as the etiquette of participating in one. Learn how to utilize  WebRTC and introduce it into your organization if it isn’t being used already to make communication between employees in real time easier. Learn how to locate interoperable communications technologies and how to connect endpoints with other services and devices. Consider how these emerging business communication trends may affect your productivity, retainability, and employability, and plan how you can adapt and adjust.


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