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What are the Benefits of Discount Sites for Business


The words “discount” and “sales” have forced the user far back to show interest in the message, click on the link and safely send the goods to the cart. It is not surprising that this idea turned into services and sites with discount promotions and offers.


The idea of creating websites with discount coupons appeared in America in 2008. Nowadays, the service operates in hundreds of cities in the US and Europe.


Discount sites are useful both for buyers who receive the desired product or service at a discount, and for companies that want to attract more customers.


What will the user receive?


Of course, it is a discount of more than 50% on the desired product or useful service. The choice on the sites is presented in several categories: goods, entertainment services, services of beauty salons, bars and restaurants, sports clubs and much more. For example, there are about 5 thousand discount shares on the website pokupon.ua.


If you are client, it is also a way to try a new one or to realize a dream and at the same time save a lot.


What will the company get?


Providing a discount on the coupon service, the company receives the following benefits:


New customer. The main purpose of the campaign. Best offer makes you pay attention to the company and to try out the service for yourself. Customers often become permanent and buy a product or service at full price.


online discount


Advertising. Services independently promote discount offers. This involves contextual advertising, placement in newsletters, publications in social networks and SEO-optimization. As a result, the partner company receives additional promotion at minimal cost.


Creating a personal page. An example of this feature is Promocodius Sweden platform. A website with full information about the company, online promotion and support is created for each partner. These pages offer advantages in the placement of shares on the website.


How to create an effective promotion


Effective action attracts new users to the company and gets into the tops of sales on the discount site. A few important points that you should pay attention to when creating an “attractive” action:


Name. Don’t make it bulky and long. The title displays the essence of the promotion and the attractiveness of the offer. It is better to briefly specify the name of the service or product, discount percentage and company name.


Benefit. It is displayed both in the offer (for example, a discount above 50%) and in the received product or service. You should briefly and clearly describe what the user will receive when purchasing.


Vivid illustration. Show what the user will get with the offer. A juicy dish, a new manicure, the interior of a hotel or restaurant – the picture should cause positive emotions in people.


Work with clients. Inform the staff about the action, give detailed answers to questions, pay attention to the service.


Why do we need promotional codes?


No matter what anyone says, but it has long been known that they are an extremely effective source of sales growth and tracking the sources of the most effective sources of the target audience.


How they can be useful for you:


Easy tracking of offline advertising effectiveness;


Additional motivation to buy for new and existing customers;


It greatly facilitates various actions (from banal discounts to large-scale multi-level campaigns);


Easy technical implementation of the functionality in any platform of the online store.


How is the market developing today?


A large number of online players are beginning to implement the functionality for the use of promotional codes on their sites and see promotional codes as an additional sales channel, and most importantly — to attract new users.


At the same time there are developing content projects discounts and promotional codes that work on the model of CPA (cost per action) — payment for the order on the website of the store or for the attracted user.


This model was used by individual webmasters who had skills in different areas of online marketing. Now, investors around the world are investing in the development of individual content platforms coupons and promotional codes.


The use of promotional codes has become a recognized marketing tool in the international market. It has been proved that their use leads to an increase in the average purchase amount compared to purchases made without coupons.


To sum up, we can say with confidence that the coupon market individually has all the chances to occupy a niche in the segment of online commerce.


Companies still have a chance to get the most out of discount coupons. You just need to know how and at what point to use them.


  1. Locating discount coupons on the Internet, you will get more buyers than placing an advertisement about the discount in the newspaper. The reason in not only the Internet which will attract more users than the newspaper, but also modern technology like https://promocodius.com/se/butiker/cdon-rabattkod which will demonstrate these ads in the first place to those who may be interested in them.

  2. There are two types of coupons. The one which offers a discount immediately is more popular among buyers. However, those who offer a discount only during the second purchase of the same product are significantly more profitable for the brand.

  3. However, those coupons that offer a discount immediately can also be used for good. According to international statistics, up to 20,000 new food products appear in the world every year. Coupons offering instant discounts to first – time buyers are the best way to win market share.

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